Responsibilities:

• Coordinate and conduct market research and analysis to ensure the marketing activities are effectively informed and engaged and the influence on prospective students
• Identify new business opportunities and explore new and emerging markets for growth in international partnerships and TNE.
• Conduct the partner universities course curriculum mapping exercise for advanced standing
• Collaborate with other departments in assessment and other exercises to support the development of partnership universities
• Communicate and collaborate with marketing and branding to support partnership universities
• Design marketing strategies and drive the team to recruit students from the specified country.
• Lead the region to execute the agreed strategies for a specified market in order to achieve student targets established for the market.
• Ensure student target numbers are achieved through both direct and indirect recruitment channels.
• Manage the budget set for marketing within the region. Provide market intelligence to the reporting manager on marketing opportunities.
• Identify new business opportunities and explore untapped market opportunities for growth in student recruitment, including new markets, growth areas, trends, or new ways of reaching existing markets
• Keep abreast of the latest trends and changes in the education sector
• Identify potential university partnerships and collaborations in the region
• Expand the University’s diversity through forging and growing international partnerships and TNE to enhance students’ cultural awareness and learning experience
• Support and work closely with the manager of international partnerships to expand the university’s international partnerships and TNE offerings
• Create opportunities for transnational education (TNE) through establishing strategic partnerships with potential universities in the region for articulation arrangements or dual program delivery opportunities.
• Oversee the provision of regular performance reports to the senior management and advice on strategies to address gaps on:
• Progress towards achievement of student targets Agent performance
• Other emerging market issues
• Identify trends and insights to optimize expenditure and performance.
• Provide ongoing updates and reports on the success of Universities Partnership and student outcomes.
• Provide data analytics, statistical analysis, and relevant strategic recommendations for the university partnerships and outreach.
• Provide marketing intelligence on marketing opportunities.
• Ensure TEQSA and EduTrust compliance
  • All documentation required by TEQSA, EduTrust, and the JCU policy framework is completed and stored in an exemplary manner.
  • All activities accord with the requirements of TEQSA, EduTrust, SQC, and other quality requirements.
• Seek to continuously improve the operation and performance of the International Partnerships team.

Criteria:

• Bachelor's level degree with a marketing major or equivalent
• At least 6 years of experience and expertise in education student recruitment and marketing
• High-level communication skills, both verbal and written, in the prevailing language of the market
• Well-developed skills in networking and building relationships
• Strong understanding of contemporary marketing methodology, including the use of technology as a marketing aid High level of IT skills, particularly in the use of Microsoft Word, Excel, PowerPoint, and CRM systems
• Familiarity with CPE EduTrust and Advertising Guidelines preferred

Behaviours:

• Able to work under pressure and in a fast-moving pace environment to ensure tight deadlines are met
• Able to multi-task and ensure recruitment targets are delivered
• Work as a team member An eye for detailed work
• Be flexible in their approach to the work environment
• Ability to work independently in a diligent, organised, and methodical manner
• Pro-active attitude and constantly strive to improve work efficiency

Monthly Remuneration: Commensurate with experience

Closing date: 6 January 2025

• Staff Discounts with selected merchants
• Sponsorship for Continuing Education/Workshops
• Medical and Dental Insurance
• Up to 25 days Annual Leaves